Simply put, we can understand e-learning or electronic learning as the dissemination of training and knowledge through digital resources. The mediums that facilitate e-learning include laptops, cellular phones, tablets, etc, connected to the internet. In recent times, e-learning’s popularity and mainstream appeal have exploded unimaginably.
The COVID-19 lockdowns, improvement in broadband services, and better access to smartphones have made strides possible. For example, the global e-learning market is expected to touch the USD 1 trillion threshold by 2032. Such jarring numbers mean the scope, relevance and significance of e-learning can only be expected to increase.
But, with such phenomenal growth also comes competition. Electronic learning has become an intensely competitive field. Nowadays, there are an array of e-learning platforms, e-learning courses, etc. So, standing out as a business and understanding the constantly changing needs of a niche audience has become difficult. But, maybe, mobile advertising can help!
Mobile Marketing and E-Learning: A Revolutionary Combination
Mobile advertising has been a game changer in the world of learning and education. The higher education industry has phenomenal scope to promote its services in novel ways and expand its reach with the help of mobile marketing.
Nowadays, it is possible to relay your message and services to schools, colleges, and universities, or anyone interested in developing their skills via social media, search ads, mobile applications, and more.
Some of the tangible ways by which mobile advertising and e-learning are related include:
1. The Mobile-Oriented Student Community is Huge
Long gone are the days when mobile phones were a distraction for students. Nowadays, they have emerged as one of the go-to devices for children and young adults to learn. Studies have shown that mobile engagement for students can yield better outcomes, as almost 40 percent of undergraduate students in the USA use devices like phones and tablets to complete most of their course-related activities. Therefore, any e-learning venture can vehemently benefit from marketing its courses and leveraging targeted ads for mobile users.
2.Tailored Content for Mobile Audiences
Another crucial aspect of mobile marketing strategies for e-learning is tailored or customized content. When you, as an e-learning enterprise, personalize your content, the results will be more fruitful. Besides, you will have a deeper relationship with your audience.
To create customized content, you have to collect and analyze customer data, choose the right platforms, create content, and evaluate and keep on evolving with time.
3.Mobile Apps Can Be a Game-Changer
The mobile app market contains an array of educational apps. And, quite understandably, their number is increasing. The young generation is interested in learning through interactive mobile designs.
In the era of mobile applications, sitting for an exam or studying for an upcoming class test has become different. Elsewhere, there are no spatial or geographical boundaries, as anyone from any corner of the world can be part of a unified class connected via apps. So, mobile in-app advertising is something that every e-learning company can leverage currently.
