Marketing companies, time and time again, the question is asked: Is video really worth the investment? Like a seasoned professor sternly reassuring a hesitant student, one can emphatically declare: Yes, indeed it is! The rising statistics on the prolific use of video in digital marketing are flatly undeniable. It’s time to join the ranks and dive into the deep end of the world wide web, harnessing the power of video for your online marketing strategy.
The Significance of Video in Marketing
Video is not longer a mere luxury for online marketing, it’s a key necessity. Let’s look at the cold hard facts and disabuse your mind of any lingering doubt – according to Forbes, a whopping 90% of customers report that videos help them make buying decisions. Insivia data fortifies this point further: viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in a text. Here’s the stern bottom-line: if your business isn’t using video as a part of its marketing strategy, it’s being left behind.
There are several avenues for leveraging video to reach potential customers, most obvious are social media platforms. But don’t neglect your website, email marketing, and other targeted advertising on platforms suited to your business.
Video Marketing Impact on Websites
Including a video on your landing page can boost your conversion rate extensively. Not to mention the impact video has on your website SEO. According to Moovly, you’re 53 times more likely to show up first on Google if you have a video embedded on your website.
Your website, being the digital storefront of your business, should be used to showcase your product or service. A well executed video provides a quick overview. It’s more efficient to watch a 2-minute video that explains a product or service than trawl through several pages of text.
Video in Direct Marketing
Emails can be effective for direct marketing when done right. How about adding video to your emails? An introductory email that includes a video receives an increase click-through rate by 96%. This gives you double the chance to communicate your message! A video thumbnail instead of just a regular headshot or image alone can increase your response rate significantly.
Streaming Platforms and Social Media
Platforms like YouTube are valuable channels for video marketing. They not only allow you to host your videos for free but also improve search engine rankings. YouTube is owned by Google, therefore videos are naturally prioritized in searches.
On social media platforms, video posts on average have 48% more views than other types of content. Remember, users are not mere viewers, they’re potential customers, so you ought to meet them where they are.
A Punchy Conclusion
So, marketing companies, the choice is yours. With the trends in digital marketing moving rapidly toward video, the query shouldn’t be whether to include video in your online marketing strategy but rather, how quickly can you incorporate it, and how effectively can you use it?
It’s time to stop watching from the sidelines. As they say, the proof of the pudding is in the eating…or in this case, in the watching. You will never know the impact video could have on your business until you try it, and the sooner you start, the better.
In the most definitive terms, video marketing is not a bubble that’s about to burst, but a skyrocketing trend which is here to stay. Dithering in the decision should no longer be an option. As the stern coach would say to his team, “No pain, no gain”. It’s time to pull up your business socks, invest the necessary resources, face the camera and say, “Action!”. That online success, those proverbial marketing Oscars are yours for the taking. Dive in, grab them and reap your well deserved rewards.
